Digital Marketing Course we[encode]
The we[encode] course on Digital Marketing is designed to make you a pro at using digital platforms. We want to help you learn how to communicate effectively on social networks and other media channels. In this course, you'll dive deep into crafting strategies for digital interactions and understand how to measure their success. It's all about making digital marketing simple and accessible for you!
Methodology - Theoretical practice
Digital Channel Strategy
Marketing concepts.
Digital marketing in your community.
Digital channel.
The digital consumer.
Web, Landing Page
Web/App strategies
Design Thinking Process
UX/UI Design
Service Design
Digital Marketing
Content management
Agile Methodology
Digital marketing definition
Tools for working online marketing
Online advertising: Where to invest? How to buy? How to manage?
The concepts of SEO and SEM
Email marketing as a support tool for an online marketing strategy.
Mobile marketing.
Marketing on social networks.
Social Media
Definition and start of social networks.
Current panorama of social networks.
Basic operation concepts of social networks.
How I do it: inhouse vs. outhouse.
Roles that define management in social networks.
How to integrate social networks into the communication plan.
Growth Hacking
Marketing concepts.
Digital marketing in your community.
Digital channel.
The digital consumer.
Web, Landing Page
Web/App strategies
Design Thinking Process
UX/UI Design
Service Design
Digital Marketing
Content management
Agile Methodology
Digital marketing definition
Tools for working online marketing
Online advertising: Where to invest? How to buy? How to manage?
The concepts of SEO and SEM
Email marketing as a support tool for an online marketing strategy.
Mobile marketing.
Marketing on social networks.
Social Media
Definition and start of social networks.
Current panorama of social networks.
Basic operation concepts of social networks.
How I do it: inhouse vs. outhouse.
Roles that define management in social networks.
How to integrate social networks into the communication plan.
Growth Hacking
Storytelling
Narrative Structure
Storyboarding
Photography and video content.
Reputation and influencers
The role of the citizen as a content creator
Foundations of reputation.
Cases of success and failure in communication and reputation on social media.
Influencers
How to integrate influencer marketing into a brand
Email Marketing
Methodology of use.
Related strategies.
Narrative Structure
Storyboarding
Photography and video content.
Reputation and influencers
The role of the citizen as a content creator
Foundations of reputation.
Cases of success and failure in communication and reputation on social media.
Influencers
How to integrate influencer marketing into a brand
Email Marketing
Methodology of use.
Related strategies.
Content Generation and AI Tools
LLM and Generative AI
ChatGPT, Gemini, Stable Diffusion, Midjourney, Claude
Companies that have believed in this course
